BMX

The PK Ripper was the raddest, baddest, and most famous bike during the first BMX boom in the early 80s. Fast forward 40 years to today and now it’s the 29" Big Ripper that’s on top during the Big Bike BMX boom. This Big Ripper frame comes equipped with an American bottom bracket and an OG seatstay wishbone plate just like the original PK Ripper. The 29" x 2.4" SE Bozack tires are just wide enough to give stability and cushion, but also roll extremely fast. Whether you are an old-school BMX rider reliving your youth or a new-school SE bike life rider raising it up, the Big Ripper is for you. - Retro 6061 aluminum Checkerboard Big Ripper frame with Floval tubing, looptail rear end, American bottom bracket, and classic PK - Ripper style wishbone plate - Full Cr-Mo Landing Gear forks - Cr-Mo Big Honkin' cruiser bars - Double-wall rims with sealed-bearing and high-flange hubs - SE 3-piece V-Ridge cranks with alloy SE sprocket - Authentic ODI Mushroom II grips - SE Bozack 29" x 2.4" tires - SE Flyer seat with SE bottle opener - SE padset (Tough Guy Tan does not include padset) - SE Wheelie pegs - 32 pounds

Marshawn "Beastmode" Lynch has deep NorCal roots, and his brand-new signature Beastmode Ripper pays homage to his time playing football at Berkeley. This yellow masterpiece looks ready to roll straight through the competition, just like Marshawn. Built with a super-strong 6066 aluminum frame and full Cr-Mo Landing Gear forks, 27.5" x 3.0" Speedster tires, and Avid BB 5 disc brakes front and rear, this bike is ready for anything! Only 500 of this colorway were produced, so if you want to bring the light, the yellow Beastmode Ripper is for you. - 6066 Aluminum Floval tubing frame, internal headset, symmetrical looptail rear end, 73mm bottom bracket, 142mm-spaced rear dropouts - Full Cr-Mo Landing Gear forks with 110mm-spaced dropouts - Vee Tire Co x Beastmode Speedster 27.5" x 3.0" tires with optimal speed and grip at 30psi - Authentic ODI Mushroom II grips with SE donuts - Cr-Mo Oakland 4-piece cruiser bars - External bottom bracket - Avid BB5 disc brakes with Tri-Align caliper positioning system - Beastmode Edition diamond-stitch Flyer seat with SE bottle opener - SE Wheelie pegs - 33.1 pounds

Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

- Mid cartridge bearing bottom bracket - 39-tooth chainring & 16-tooth freewheel

The PK Ripper was the raddest, baddest, and most famous bike during the first BMX boom in the early '80s. Fast-forward 40 years to today, and now it's the 29" Big Ripper that's on top during the Big Bike BMX boom. This year's Big Ripper frame has been redesigned with an American bottom bracket and a seatstay wishbone plate just like the OG PK Ripper. The new 29" x 2.4" SE Bozack tires really set this bike apart from the rest. Whether you are an old school BMX head reliving your youth or a new school #SEBIKESLIFE rider raising it up, the Big Ripper is the bike to have. - Retro 6061 aluminum Big Ripper frame with floval tubing, looptail rear end, American bottom bracket and classic PK Ripper wishbone plate - Full Cr-Mo Landing Gear forks - Cr-Mo Big Honkin' cruiser bars - Double-wall rims with sealed-bearing and high-flange hubs - SE 3-piece V-Ridge cranks with alloy SE sprocket - Authentic ODI Mushroom II grips with donuts - New SE Bozack 29" x 2.4" tires - SE Flyer seat with SE bottle opener - SE Racing padset - SE Wheelie pegs - 32 pounds

One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.

Built upon a frame of which most other aftermarket frames would be envious, the Crysis is wrapped in a generous helping of We The People parts, including the all-terrain 2.35" Overbite tires, Logic sprocket, and the Logic front load stem, new for 2021. The Crysis is available in 20.5" or 21" top tube sizes, both using our invest cast wishbone and taller 127mm head tube for a super clean and refined look.

A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.

Bunny hops, wheelies, backyard ramps. GFR helps young BMX shredders master tricks and dial in their style. With its sturdy, lightweight aluminum frame and tough components, GFR is designed to help young BMX riders as they progress. From those first bursts of speed to more advanced skills and tricks, it’s with them all the way. KEY PERFORMANCE FACTORS Lightweight - High-quality aluminum frameset offers a performance feel to help young riders develop their skills. Youth-specific features - Lightweight components offer better control to help boost confidence. Durable - Aluminum frame provides long-lasting reliability that’s backed by a lifetime warranty.

You definitely won't get the blues while riding this blue beauty! Those color-matched blues put the DJ Ripper HD over the top this year. The frame is modeled after the legendary PK Ripper, featuring Floval tubing and a looptail rear end. And you can't miss the tapered integrated head tube and super stiff bottom bracket yoke. The bike comes equipped with Manitou Circus Expert air compression forks that feature a 20mm thru-axle and an externally adjustable compression to lockout and rebound. For stopping power, the bike is equipped with Tektro hydraulic disc brakes. No doubt about it, the DJ Ripper HD is the most stylish and raddest dirt jumper in existence. - 6061 aluminum frame with Floval tubing featuring a symmetrical looptail rear end and 1-1/8"-1.5" tapered integrated head tube - Manitou Circus Expert air compression forks with 100mm travel, 1.5" tapered alloy steerer tube, 20mm thru axle, and external adjustable compression to lockout & rebound - 6061 aluminum handlebars with 31.8mm clamp area - Tektro hydraulic disc brakes with easy to adjust open system, dual piston, 160mm rotors - SE 3-piece V-Ridge cranks with outboard bottom bracket and alloy SE chainring - Authentic ODI Mushroom II grips with 45 Years of Radness SE donuts - External bottom bracket - Padded SE Pivotal seat - Vee Tire Co Two Six DJ tires - 29.5 pounds

Learning some techy tricks starts with throwing a leg over Haro's 100.3. The 100 series features a strong high-tensile steel frame and fork and 8.25-inch rise handlebar. It is offered in an 18.5-inch frame so little rippers can get onto 20-inch wheels. The stout chromoly 3-piece crank powers well-balanced gearing, and the smooth wheels are wrapped with quality Kenda tires. Plus, the tech-oriented .3 platform comes with all the goodies you could want - a front 990 brake, for instance, and 4 pegs for ambidextrous antics.

Learning some techy tricks starts with throwing a leg over Haro's 100.3. The 100 series features a strong high-tensile steel frame and fork and 8.25-inch rise handlebar. It is offered in a 20.3-inch frame for a comfortable fit. The stout chromoly 3-piece crank power well-balanced gearing and the smooth wheels are wrapped with quality Kenda tires. Plus, the tech-oriented .3 platform comes with all the goodies you could want - a front 990 brake, for instance, and 4 pegs for ambidextrous antics.

BMX or not, Chad is about that Bike Life! Riding around towns, throwing wheelies, listening to music and laughing with your friends, that is ALL CK! So it seemed to make sense to ask Chad to come up with a bike that he would be hyped to wheelie at ride-outs. The BMF is all of that, jewelry inspired graphics, paint that pops, and fitted with BMX level components so it could hold up in the air as well. The BMX is Chad Kerley, the BMF is Bike Life.

- 6061-T6 Heat Treated Alloy Frame w/ Integrated Headtube, MID BB Shell & V-Brake Mounts - 1 1/8" Threadless Full Cr-Mo Fork w/ Internally Threaded Steerer Tube & Tapered Legs - Haro Baseline 3-pc Cr-Mo 8 Spline 175mm - 39t Steel Chainring - Poly Platform, Cr-Mo 9/16" Axle - Haro freestyler 7" rise bars - 36 hole double wall rims - Haro Group 1 seat - Haro Group 1 Padset - Haro Team Grips

- Full Chromoly frame with 1-1/8" steerer tube and mid BB shell; 20.75" top Tube - Full Cro-Mo 2 piece steerer fork with tapered legs intenrally threaded steerer tube; 32mm offset - Haro Full Chromoly 9" rise bars - Haro Baseline stem - Haro Baseline grips - Haro Baseline Cro-Mo 8 spline 19mm cranks 170mm Length - Sealed front and rear hubs laced to 36H double wall rims - 25/9 gear ratio - Haro Baseline 2-piece seat with alloy post - Haro La Mesa tires 20x2.4" front/rear

A bike with a larger following than we'd ever anticipated, the Atlas is the perfect bike for those times when bigger is better. Our 24" wheeled BMX features a throwback to our racing ancestry. The Glossy White finish is completed with race-inspired geometry, a linear-pull brake, and even a We The People Patrol stem and 33T sprocket, allowing you to really put your foot down and get your sprint on. Whether you're down the trails, at the pump track, or just heading into the city, the Atlas is so much fun to ride, you'll have a hard time putting it down.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

In 1979 artist Damian Fulton began drawing what is now the most iconic cartoon in BMX; Radical Rick. Along with characters like MX Mug, Spike Speedwrench and the infamous Skuzzer Switchblade, Radical Rick grew into one of BMX's most historical figures through the pages of BMX Plus! magazine. Over the course of the last year, we collaborated with Fulton to bring his art to life through these Radical Rick-themed 24", 26" and 29" models. If you're thinking that this might be the perfect combination of design, history, and bike life, we'd most definitely agree.

Meet the new Steel Reserve. Our all-new series of dirt jumpers built from the ground up to go sky-high, the SR1 gets you into the game with BMX-inspired feels. Start with an all-chromoly frame with a tapered, integrated head tube to house the rigid, chromoly fork for stiff, responsive control on all terrains. Haro 3-piece chromoly cranks spin on a sealed Euro bottom bracket, with a Halflink chain to pull your rear wheel in for the shortest, most responsive rear end possible. Sealed bearings all around, double-wall rims and a Tektro disc brake bring it on home. For the skatepark, pump track or roasting big sets, the Steel Reserve 1 is ready to go. FEATURES: - Full chromoly frame w/ Integrated HT, Euro bottom bracket - 1 1/8" - 1 1/5" Threadless Full chromoly Fork w/ One Piece CNC Internally Threaded Steerer Tube & Tapered Legs - Haro Baseline 3-pc chromoly 8 Spline 165mm - 28/14 - Baseline Halflink Chain - Alloy 6061 PG; 50mm rise; 35mm bore; 780w; 9° back; 5° up - Premium "CK" Grips - 26", 36 Hole Alloy, Double Wall, Pinned 30 Inner Width - Front - 26x2.4" Kenda booster / Rear - 26x2.35" Haro MS5 - Tektro Mechanical Disc Brake 160mm Rotor

Our newest Model inspired by today's intense street riding needs and demands. Featuring a shorter and more response frame geometry. Pegs and a trusted free coaster

Downtown 16" is just the right bike to get you started at the park. Our new model comes well equipped to take you anywhere you wish to ride. Fully Sealed internal headset and Mid BB, just like the Pro's ride, you will be amazed what you can do on the Downtown.

Haro's 100.1 is a great-handling machine for the first-time and/or smaller BMX rider. The 100 series features a strong high-tensile steel frame and fork, and 8.25-inch rise handlebar. It is offered in an 18.5-inch frame so little rippers can get onto 20-inch wheels. The stout chromoly 3-piece crank comes geared for plenty of speed going into the set. All that speed is transferred through smooth wheels that are wrapped with quality Kenda tires. Plus, the lightweight .1 platform is built for flow and style with a straight cable rear brake.

The Fast Ripper sums up our legendary motto of "BMX Innovations." We took the Big Ripper and cranked it to ten with the addition of a SRAM GX 1x10 drivetrain and a Shimano Deore 10-speed cassette. New this year, the Tektro Auriga hydraulic disc brakes, water bottle mounts and alloy 2-piece cranks really put this bike over the top. Add in the Freedom ThickSlick tires and it's clear that that your friends won't be able to catch up.

As close to a pro level bike you can get without breaking the bank.

Taking our "do-it-all" aftermarket Revolver frame and draping it in some high-end components, we've managed to create an incredibly sophisticated and balanced bike for the kind of rider that appreciates the finer things in life. The longer 21" top tube and perfect all-round geometry make the Revolver perfectly comfortable on any terrain from the deep end of a bowl to the main line of your local trails or even the back streets of a big city. The harder 28-9 gearing gives this rig plenty of juice when the time for pedaling fast comes into play, and the full assortment of ECLAT Dura chromoly pegs and hub guards allow you to gun it down any rail in sight. Wrap it up with a lifetime-guaranteed ECLAT Storm fork and a Skipper Green paint finish, and the need to build a custom bike no longer exists.

When Dennis is in the saddle you know it's going to be a fun time! Step into his world with this signature Haro build. Dennis went with his signature moss green frame that he accented with classic black components. He then added new custom Haro decals to give it that last touch of modern personality. Full Cr-Mo frame, fork, cranks, & bars. Outfitted with Haro baseline parts and laced with a free-coaster rear hub wrapped in La mesa tires, this bike has got all the works. Ride The Dennis Enarson SD AM today.

The BMX world has always been green with envy of the PK Ripper, so we gave them even more to be jealous about with the new Antifreeze Green Perry Kramer PK Ripper 27.5! This bike was designed by the one and only Perry Kramer, the “PK” of PK Ripper. The bike is designed around a large version of the classic PK Ripper frame & built with Landing Gear forks, 27.5” x 2.5” Vee Speedster tires, sealed internal headset, internal cable routing, Tektro hydraulic disc brakes, Oakley B-1B grips, and of course Perry’s stamp of approval.

The perfect match to get you out of the neighborhood and into the skatepark.

In 1979 artist Damian Fulton began drawing what is now the most iconic cartoon in BMX; Radical Rick. Along with characters like MX Mug, Spike Speedwrench and the infamous Skuzzer Switchblade, Radical Rick grew into one of BMX's most historical figures through the pages of BMX Plus! magazine. Over the course of the last year, we collaborated with Fulton to bring his art to life through these Radical Rick-themed 24", 26" and 29" models. If you're thinking that this might be the perfect combination of design, history, and bike life, we'd most definitely agree.

Thanks to its lower stand-over height frame and 24" wheelset, the Flightline 24 is perfect for adventurous kids who love to ride but aren't quite ready for the larger sizes yet. The FL 24 features Haro's FL3G low profile X6 alloy frame with a ton of stand-over clearance. Bumps don't stand a chance thanks to its suspension fork with 40mm of travel. The FL 24 features a new 1x7-speed drive-train with a single chainring to make it easier to switch gears. FEATURES - Flightline X6 Series aluminum frame - HL 410E 1-1/8" threadless suspension fork w/ 40mm travel - Aluminum 3-pc 28T crankset w/ double chainguard - Shimano Tourney 7spd Rear Derailleur - Promax TX-121 V-Brakes W Short reach levers - Alloy riser, 620mmW, 9° back sweep, 25mm rise, ø31.8